Are you an artist that wants to get the word out about your art? Are you looking to connect with a wider audience? Learn how to use social media platforms. Bring your smartphone with with the Facebook and Instagram apps loaded.
In this workshop, Teresa Mandala from Bella Designs Studio will discuss what a brand is and why you need it to grow your business as an artist. This is an interactive workshop, so bring a pen and paper and an open mind! We'll also be exploring national artists who have made a name for themselves by creating a solid brand.
In Part I of this two-part workshop, you will be provided the tools you need to take your art to the next level—marketing your work and yourself. You will learn how to do a needs assessment (understanding your purpose and what risks you are willing to take); create a budget; assess what skills you have and which ones you need to hire; and how to find a mentor. You will also begin to develop your personal business plan. This is an interactive workshop designed to either help you get started or reinvigorate your existing business goals.
It is strongly recommended that you take both workshop sections to help launch your business.
In Part II of this two-part workshop, you will continue to work on your own business plan to include your business description, goals and objectives, finding your market, and pricing. We’ll also cover time management—how much time do you allot to creating your work vs. marketing. And, you’ll learn how to generate multiple income streams, and how to present yourself and your work professionally.
It is strongly recommended that you take both sections of this workshops.