If you've ever considered marketing your artwork on ETSY, this class is essential for the success of your business. You'll learn how to start, maintain and grow your ETSY business including marketing, pricing, tags, SEO's, social medial and photography. Every student will receive a copy of the ETSY Craft Entrepreneurship program work book. Eleanor is a trained instructor in this program and has taught throughout the area. Bring a pen and paper!
In Part I of this two-part workshop, you will be provided the tools you need to take your art to the next level—marketing your work and yourself. You will learn how to do a needs assessment (understanding your purpose and what risks you are willing to take); create a budget; assess what skills you have and which ones you need to hire; and how to find a mentor. You will also begin to develop your personal business plan. This is an interactive workshop designed to either help you get started or reinvigorate your existing business goals.
It is strongly recommended that you take both workshop sections to help launch your business.
In Part II of this two-part workshop, you will continue to work on your own business plan to include your business description, goals and objectives, finding your market, and pricing. We’ll also cover time management—how much time do you allot to creating your work vs. marketing. And, you’ll learn how to generate multiple income streams, and how to present yourself and your work professionally.
It is strongly recommended that you take both sections of this workshops.
Join former art museum director Ken Rollins for a thorough discussion on building an art collection. The evening will include a brief survey of modern art, an explanation of visual art terminology, the exploration of your personal aesthetics, the do’s and don’ts of collecting, budgeting for artwork, an introduction to working artists and much more. Wine and cheese will be served.
Ken Rollins has been the Executive Director of four art museums in Florida over a career of thirty years: The Deland Museum of Art, the Polk Museum of Art, the Gulf Coast Museum of Art, and finally Interim Executive Director of the Tampa Museum of Art. He was also the Chairman of the Florida Association of Museums Foundation and President of the Florida Art Museum Directors Association. Ken’s personal collection includes over 150 works of art.